When it comes to eCommerce, having a website with good products and a marketing strategy to get visitors to your website will only get you so far. It may seem like it’s all that it should take, but there are more factors to consider when converting visits into sales.
While your online store is great for high-level information and allowing visitors to explore products, eCommerce product pages can fall short when it comes to making the sale. No matter how organized your online store is, you’ve still got distracting navigation, one-size-fits-all messaging, and competing CTAs that can derail a shopper’s purchase momentum.
Sure, you can get cracking on updating those issues, but updating your storefront takes too much time and time really is money. Tricky website updates and technical bottlenecks limit your ability to run promotions and seasonal campaigns—so Black Friday could come and go before you even get that sale up. Then there are testing ideas for new products which can be risky. Yes, you need to know whether a new product is worthwhile before investing, but even a small change to your live store can take too much time. You need a way to experiment outside your storefront.
What’s the solution? Landing pages.
Landing page visitors have been shown to convert and spend twice as much as those sent to a typical eCommerce store.
But, where do you begin? Unbounce.
Unbounce is a drag-and-drop builder that lets you create and publish your own landing pages, without needing a developer to code them. Simply put, it’s an easier and faster way to get more conversions from your traffic. With Unbounce, you can quickly create, test, and customize targeted, on-brand landing pages that make each product shine and every product sell.
By sending traffic to custom-built landing pages instead of standard product pages, you are able to show off new products in a slick and eye-catching design, add customizable eCommerce features, and capture emails to remarket to shoppers. All of this is designed to turn your clicks into sales.
On top of that, you can use features like Smart Traffic to help you optimize your messaging and automatically match the text to your audience’s search intent.
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See also:
Grow Your Agency with Conversion Intelligence
Boost Your Conversion Rates with AI-Powered Optimization for 2022
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