A/B testing is the key to optimizing your marketing campaigns.
If you’re not testing your landing pages as a marketer, you’re wasting time and energy. After all, understanding how your assets are working or not working is the key to optimizing your efforts. And, as a seasoned marketer, you have always heard from industry leaders that A/B testing is essential to your strategy.
However, testing demands time, high volumes of traffic, or CRO expertise that you might not have. This means a very tall task for smaller marketing teams struggling to stay on top of their marketing load. With that said, let’s look at what A/B testing can look like.
A typical landing page converting at 5% might see 50 visitors a day. To see a lift of 20% to your conversion rate in these circumstances, you’d have to run an A/B test for 304 days (to reach 95% significance, according to Unbounce’s A/B test duration calculator).
Now, let’s be honest, waiting for almost a year for a test is not viable, especially since these tests don’t always produce useable insights. Plus, there’s a lot that happens while you wait for the results. Time-sensitive campaigns (like that big Black Friday sale) begin to wither before you can optimize them, offers can expire, and you’re potentially delaying decisions you could or should be making.
What other options do marketers have?
Firstly, it needs to be said that A/B testing is not something to be rid of entirely. There is plenty of evidence that shows A/B testing does work by letting you squeeze more conversions from your existing assets and is a great tool for confirming an informed hypothesis. It’s just not a one-size-fits-all approach.
As the #1 landing page and AI copywriting platform, Unbounce, stands behind A/B testing and offers many solutions to help. However, they also know optimizing only works under the right circumstances and with the right goals. That’s why they have taught a machine to optimize your landing pages for you.
Powered by AI, Smart Traffic automatically optimizes your landing pages by sending each and every visitor to a page variant where they’re most likely to convert. It avoids the problem of optimizing for the average visitor with a “one-size-fits-all” champion. It’s super easy to use and starts to optimize quickly after as few as 50 visits.
Here’s how it works:
You create landing page variants.
Set a conversion goal, then turn on Smart Traffic.
Smart Traffic optimizes automatically.
See results.
How exactly it works to optimize your landing page is a little more high-tech. Let’s do a mini-dive into how Smart Traffic optimizes your landing pages so easily.
Smart Traffic knocks down the barriers to entry. You don’t need an unrealistic amount of visitors to start seeing results. And, unlike traditional A/B testing, there’s no lengthy exploration phase in which you’re sending 50% of your traffic to the eventual loser (potentially missing out on yet more conversions).
Smart Traffic matches visitors with the variant most likely to convert. Instead of optimizing for the average person, Smart Traffic starts matching each and every visitor to the landing page variant that’s right for them, based on the unique attributes that set them apart from the crowd.
Smart Traffic frees you to do great marketing. Smart Traffic’s patent-pending machine learning algorithm puts the complexity back where it belongs: behind the scenes by crunching data and dynamically matching visitors to variants. But Smart Traffic has value beyond the technology: it frees you to do things that machine learning algorithms simply can’t—like creating innovative campaigns and strategies, smarter and more engaging content, and more compelling visitor experiences.
If you feel like your testing is stuck and not actually helping, head to Unbounce and make it work for you. Their Smart Traffic solution is here to help you get more conversions with less guessing and less testing.
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