Innovate: June 2022

Thursday, June 9, 2022

Get Social with Unbounce

With Unbounce's drag-and-drop builder, it’s easy to create custom landing pages tailored to your social ad campaigns.

With Unbounce, it’s easy to create custom landing pages tailored to your social ad campaigns

Social Media is a huge part of our everyday lives which means it needs to be a huge part of your business’s marketing strategy. This usually comes in the form of social ads across popular platforms like Facebook and Instagram. But, are you truly helping your ad spend or just hoping the ad(s) will do their job?

The strategic, granular targeting of social media ads goes to waste when visitors land on a generalized website. This is mainly because your website is too generic for paid search traffic. An ad-customized landing page with one goal, one link, and one message helps lead that traffic straight to conversion. With your homepage, a visitor can get distracted and lose focus on what brought them there in the first place. Sending them to a focused landing page (instead of a high-level website) helps push them into the product you’re advertising and closer to converting.

Companies like Unbounce allow you to quickly design polished, on-brand landing pages for every social ad, helping you get a higher ROAS. With their drag-and-drop builder, it’s easy to create custom landing pages geared exactly towards your ad.

Plus, most social media activity takes place on our handheld screens and many websites aren’t optimized for a mobile experience. Mobile visitors need fast-loading, hyper-targeted pages to keep their attention. With Unbounce, you can build, tailor, and publish pages that look and function exactly as needed, on any screen, without having to loop in a developer.

Other bonuses when using Unbounce to make your social ads most effective are:

Generate lookalike audiences for retargeting - Add a Facebook pixel to any page to capture visitor data and run effective retargeting campaigns.

Attract more leads with super-targeted popups - Trigger lead-gen popups on any landing (or web) page by visitor action, referral source, location, time-on-page, or even cookie behavior to deliver relevant offers at the right moment.

It’s time to send Facebook, Instagram, and LinkedIn ads to campaign-customized landing pages. Simply put, they resonate better with your audience, help you score more conversions, and make your ad budget go further. Head over to Unbounce today to see all they have to offer to help your conversions take off.

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Wednesday, June 29, 2022

There is so much digital information about us out there that we can’t possibly control it all.

Thursday, June 23, 2022

Wednesday, June 22, 2022

Zap Energy announced that its experimental reactor core was ready for a key test. Skeptics frequently ask whether the technology is currently feasible.

Tuesday, June 21, 2022

Monday, June 20, 2022

After more than a decade of free service, Google is charging some small businesses for email and other apps. Google, according to business owners, is being callous.

Friday, June 17, 2022

Gwynne Shotwell, SpaceX's president, said in an email that the letter had made other employees "uncomfortable, intimidated, and bullied."

Thursday, June 16, 2022

In a video chat with Twitter employees, he answered questions about free speech, layoffs, and his plans for the company as his $44 billion acquisition moves forward.

Wednesday, June 15, 2022

Thursday, June 9, 2022

With Unbounce's drag-and-drop builder, it’s easy to create custom landing pages tailored to your social ad campaigns.

Wednesday, June 8, 2022

Tuesday, June 7, 2022

Thursday, June 2, 2022

Sandberg revolutionized digital advertising and spoke out on major issues, but she also denied problems and deflected blame.

Wednesday, June 1, 2022