Why Do A.I. Chatbots Tell Lies and Act Weird? Look in the Mirror.

One of the pioneers of artificial intelligence argues that chatbots are often prodded into producing strange results by the people who are using them.

By CADE METZ | NYTimes Technology | Disclosure

Navigating the Recession with Unbounce

Growth in a downturn?

Navigating a recession can be a challenging time for online businesses. However, with the right strategies in place, it is possible to not only survive but thrive during tough economic times. One key approach is to focus on efficiency and cost-cutting measures. Consider investing in new technologies and digital tools to increase productivity and streamline operations.

For example, it might be time to take a look at your website. Many websites are built for browsing, not selling. You’ve got your products, blogs, and career pages all set up, but it could be distracting. Landing pages, however, keep your visitors on the path to a sale or signup by focusing on a single goal. Meaning better results for your campaigns with less spending. 

Unbounce understands the importance of landing pages and understands that you can’t afford a wasted click during this time. So, if you’re looking to get more clicks, sales, and leads with less budget and resources, it’s time to check out Unbounce’s Marketing Survival Toolkit.

• Landing pages—your leakproof water bottle

Whether you're an experienced marketer or just starting out, creating effective landing pages is crucial to converting visitors into customers. With Unbounce's easy-to-use builder, you can create landing pages that capture leads and drive sales. Say goodbye to leaky campaigns and missed opportunities with Unbounce's conversion-focused landing pages.

• Smart Copy—your copy generation multi-tool

In a fast-paced, high-pressure marketing environment, writer's block is not an option. Fortunately, Smart Copy from Unbounce is your go-to tool for generating high-quality copy quickly and easily. Whether you need to create catchy taglines, engaging blog posts, or effective Google ads, Smart Copy can help you produce compelling content in no time.

• Smart Traffic—your optimization compass

If you're looking to boost your website's conversions without running complicated tests, Smart Traffic is the solution for you. With a single click, Smart Traffic can analyze your visitor's behavior and automatically redirect them to the landing page that is most likely to convert them. This powerful optimization tool can help you increase your sales and signups by up to 30%. Say goodbye to ineffective campaigns and hello to maximum conversions with Smart Traffic.

Landing page visitors have been shown to convert and spend twice as much as those sent to a typical ecommerce store. By sending traffic to custom-built landing pages instead of standard product pages, you are able to show off new products in an eye-catching way, add customizable ecommerce features, and capture emails to remarket to shoppers. All of this is designed to turn your clicks into sales and can be the key to your business needs right now.

By switching your strategy this way with Unbounce, you can position your online business for success, coming out stronger on the other side of a recession.

Try Unbounce for Free

See also: 

Take Your Landing Page to the Next Level with Unbounce

Get Social with Unbounce

Grow Your Agency with Conversion Intelligence

Boost Your Conversion Rates with AI-Powered Optimization for 2022

Turning Browsers into Buyers: See How Smart Builder Gets You More Conversions

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The Toll That Twitter’s Glitches Is Taking on Chinese Activists

As the Elon Musk-owned social media service encounters interruptions and bugs, Chinese dissidents and activists said they feared they were being muzzled.

BY CHANG CHE AND PAUL MOZUR | NYTimes Technology | Disclosure

Why Are You Seeing So Many Bad Digital Ads Now?

Scrolling past ads has rarely been enjoyable. But in recent months, people say the experience seems so much worse.

By TIFFANY HSU | NYTimes Technology | Disclosure

How to Prepare for a Lost, Stolen or Broken Smartphone

You may never have to deal with a missing device, but planning ahead with a few simple steps can make it easier if disaster strikes.

BY J. D. BIERSDORFER | NYTimes Technology | Disclosure

At This School, Computer Science Class Now Includes Critiquing Chatbots

Move over, coding. Some schools are asking student programmers to think critically about rapid advances in artificial intelligence.

By NATASHA SINGER | NYTimes Technology | Disclosure

Musk Pledged to Cleanse Twitter of Child Abuse Content. It’s Been Rough Going.

Child sexual abuse imagery spreads on Twitter even after the company is notified: One video drew 120,000 views. “Sewer rats,” as one regulator described bad actors, remain.

BY MICHAEL H. KELLER AND KATE CONGER | NYTimes Technology | Disclosure

How ChatGPT Kicked Off an A.I. Arms Race

Even inside the company, the chatbot’s popularity has come as something of a shock.

BY KEVIN ROOSE | NYTimes Technology | Disclosure

Senator Calls on Apple and Google to Ban TikTok in App Stores

Michael F. Bennet, a Colorado Democrat, cited national security, adding to bipartisan pressure on the Chinese-owned video app.

BY SAPNA MAHESHWARI | NYTimes Technology | Disclosure