Wednesday, March 29, 2023

As Washington Calls for TikTok Ban, Its Owner Begins Pushing a New App


ByteDance, the Chinese company behind TikTok, is trying to woo popular social media creators to join its new app, Lemon8, before it is officially introduced this year.


BY SAPNA MAHESHWARI AND MADISON MALONE KIRCHER | NYTimes Technology | Disclosure

Quiz: What Makes A.I. Chatbots Go Wrong?


You read Part 3 of our weeklong series on artificial intelligence. Now test your knowledge.


BY THE NEW YORK TIMES | NYTimes Technology | Disclosure

Tuesday, March 28, 2023

In Hundreds of TikTok Videos, Its Users Defend the App


After lawmakers grilled TikTok’s chief executive last week, the app’s users argued that the platform should not be banned in the United States over national security concerns.


BY SAPNA MAHESHWARI AND KALLEY HUANG | NYTimes Technology | Disclosure

Quiz: How Does ChatGPT Really Work?


You read Part 2 of our weeklong series on artificial intelligence. Now test your knowledge.


BY THE NEW YORK TIMES | NYTimes Technology | Disclosure

Sunday, March 26, 2023

Twitter Says Parts of Its Source Code Were Leaked Online


The leak adds to the challenges facing the Elon Musk-owned company, which is trying to identify the person responsible and any other people who downloaded the code.


BY RYAN MAC AND KATE CONGER | NYTimes Technology | Disclosure

Elon Musk Values Twitter at $20 Billion


The billionaire bought the social media company for $44 billion in October and took it private.


BY KATE CONGER AND RYAN MAC | NYTimes Technology | Disclosure

Tuesday, March 21, 2023

Maximize Your Conversions with Intelligent Landing Pages Powered by AI



Revolutionize your online marketing game with AI-generated content.

In recent years, the field of MarTech has been transformed by the introduction of artificial intelligence (AI) and machine learning. These powerful technologies have both astonished and intimidated marketers. As AI tools specifically designed for marketing continue to emerge, it has become increasingly essential to grasp the fundamentals of this technology and learn how to leverage it effectively.

In this post, I want to discuss a topic that has been on my mind lately - landing pages that are made smarter by using AI. As someone who has been in the industry for a while, I have experienced firsthand the benefits that these tools can provide, such as increasing conversions, enhancing user experience, and ultimately driving more sales.

So, what exactly do I mean by "intelligent landing pages powered by AI"? Essentially, I am referring to landing pages that use machine learning algorithms to assess user behavior and tailor content on the fly. By collecting metrics such as user location, device type, browsing history, and more, these tools can generate landing pages that are personalized to each individual user's needs and preferences. This increases the likelihood of conversion.

Here are the main reasons why:

  1. Personalization: By using AI to analyze user data and behavior, you can create landing pages that are tailored to each individual user. This approach can increase engagement, reduce bounce rates, and ultimately lead to more conversions.
  2. Efficiency: AI-powered landing pages can automate numerous operations that would otherwise require manual intervention, such as A/B testing and content optimization. This can save time and resources, allowing you to concentrate on other areas of your marketing strategy.
  3. Flexibility: AI algorithms can react in real time to changes in user behavior and preferences, allowing you to continually refine and improve your landing pages over time.

Adopting AI-powered landing pages is not, of course, a one-size-fits-all solution, and there are some important factors to take into account when choosing the right tools and optimizing your approach. Here are a few pointers to get you started:

  1. Set clear objectives: Before deploying AI-powered landing pages, make sure you understand your marketing goals and how these tools can help you reach them. This will allow you to make informed decisions about which tools to use and how to optimize your approach.
  2. Choose the right tools: There is a plethora of different AI-powered landing page tools available, so it is crucial to conduct thorough research and choose the ones that are most suited to your needs and budget.
  3. Test and refine: As with any marketing strategy, it is necessary to continually assess and improve your approach to AI-powered landing pages. Use A/B testing and other techniques to discover what works and what doesn't, and adjust your strategy accordingly.

In conclusion, intelligent landing pages powered by AI have the potential to change the way we approach digital marketing and website optimization. Although it may seem intimidating at first, I strongly recommend giving these tools a try and seeing how they can help you take your marketing strategy to the next level.

In light of the above, here I suggest two powerful AI tools:

AI Content Generator from Instapage

Smart Copy from Unbounce


This page contains affiliate links. When you buy through these links, I may earn an affiliate commission. Read the full Disclosure statement for more information.



Google Releases Bard, Its Competitor in the Race to Create A.I. Chatbots


The internet giant will grant users access to a chatbot after years of cautious development, chasing splashy debuts from rivals OpenAI and Microsoft.


By NICO GRANT and CADE METZ | NYTimes Technology | Disclosure

Monday, March 20, 2023

Amazon Plans to Lay Off Another 9,000 Employees


The cuts follow a round of layoffs announced several months ago that affected more than 18,000 jobs.


BY KAREN WEISE | NYTimes Technology | Disclosure

Friday, March 17, 2023

Mortgages, Wine and Renovations: Silicon Valley Bank’s Deep Tech Ties


More than many other banks, SVB catered to how risky tech start-ups and their backers do not adhere to normal business practices.


BY ERIN GRIFFITH, MIKE ISAAC AND SHEERA FRENKEL | NYTimes Technology | Disclosure

Wednesday, March 15, 2023

How Siri, Alexa and Google Assistant Lost the A.I. Race


The virtual assistants had more than a decade to become indispensable. But they were hampered by clunky design and miscalculations, leaving room for chatbots to rise.


By BRIAN X. CHEN, NICO GRANT and KAREN WEISE | NYTimes Technology | Disclosure

Wednesday, March 8, 2023

The Perils of Working on a C.E.O.’s Pet Project


Big tech companies have long been willing to fund efforts with no obvious payoff. But those groups have been hit hard in recent layoffs.


BY KAREN WEISE, NICO GRANT AND MIKE ISAAC | NYTimes Technology | Disclosure

Sunday, March 5, 2023

Using A.I. to Detect Breast Cancer That Doctors Miss


Hungary has become a major testing ground for A.I. software to spot cancer, as doctors debate whether the technology will replace them in medical jobs.


By ADAM SATARIANO, CADE METZ and AKOS STILLER for The New York Times | NYTimes Technology | Disclosure